Saturday, April 17, 2010

BBA, Hobbies and Friends

Everone seems to have some defining moment in their life when they realize that they are capable of something much more. That moment enables them to strive for perfection, creativity and an overall sense of responsibility dawns upon them to be the trend setters. Such a moment came in my life while I was a student in one of the best universities in Pakistan; SZABIST. This moment not only changed my life, but had a deep impact in 5 of my very close friends.
It was during an introductory course of marketing when me and five other guys came together as a group and made history happen. We were given the task to launch a brand new product and since all us friends loved to play video games, we decided to launch GTA: Karachi. I cannot explain the level of synergy we displayed in executing our project. We used each other's strengths to achieve what no other group had done so in the history of SZABIST. What did we do, you might ask?

1) Shot a complete introductory video of 5 mins which included authentic police chase scenes, arrested, in-game graphical amendments to read "GTA: Karachi"
2) Booked the multimedia room and invited the dean, and administration
3) Dressed up with leather jackets and chains
4) Took permission and brought a smoke machine so that it can be used to introduce the group at the start of the presentation
5) and finally, we launched RIDGE STUDIOS

Ridge studios was a brain child of all 6 of us. It stood for Receptive, Innovative, Distinctive Graphical Entertainment. We were a group that wanted to give ourselves a brand name. This brand name was to represent us as exceptionally talented directors, editors, animators, presenters and writers. We stood by each other during every challenge.
It was after this presentation that RIDGE Studios became a group of people who were known for being highly creative and highly loyal to the group. Every presentation made by any or all of the 6 friends was branded as RIDGE Studios. Please check the links below to view some of the videos made by us :

RIDGE STUDIOS INTRO
CTRACK
FAIR AND LOVELY
MENTOS
PEPSI
RED BULL
BLOOPERS

Looking back at our time spent together, I feel that this initiative made us the confident individuals we are today. I urge all my readers to be inspired by this and leap forward. Studies can be fun, if you make them into a hobby and enjoy it with friends. I wish Basit, Faizan, Hamza, Quresh and Zahid the best of luck and hope we remain the friends we were when we launched GTA: Karachi.

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