Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Wednesday, May 12, 2010

Burning the Country Down

I was going though the newspaper today and I came across this picture of a group of people chanting slogans and burning tyres as part of anti-KESC protests being held in Karachi's Pak Colony. I couldn't help but notice how majority of the people were smiling and enjoying themselves be a part of this barbaric and self-inflicting act.
Why don't people understand that burning tyres, closing shops, holding strikes etc all hurt the country and the population itself. Besides the loss in business hours, asset destruction and lower investments, these images of destruction are carried across the electronic media and showcased as the average citizens of our beloved country. So when I next have a meeting with a buyer/supplier from the west, I first have to explain that we all arent barbaric and I won't end up buring tyres or throwing rocks at his building incase a deal goes sour. In short, we are horrible marketeers of our own country and people. It is a shame since we all know that our region houses the smartest people in the world. Then how come we aren't smart enough to figure out that our "demonstrations" are ill-percieved by the rest of the world??

Saturday, April 17, 2010

BBA, Hobbies and Friends

Everone seems to have some defining moment in their life when they realize that they are capable of something much more. That moment enables them to strive for perfection, creativity and an overall sense of responsibility dawns upon them to be the trend setters. Such a moment came in my life while I was a student in one of the best universities in Pakistan; SZABIST. This moment not only changed my life, but had a deep impact in 5 of my very close friends.
It was during an introductory course of marketing when me and five other guys came together as a group and made history happen. We were given the task to launch a brand new product and since all us friends loved to play video games, we decided to launch GTA: Karachi. I cannot explain the level of synergy we displayed in executing our project. We used each other's strengths to achieve what no other group had done so in the history of SZABIST. What did we do, you might ask?

1) Shot a complete introductory video of 5 mins which included authentic police chase scenes, arrested, in-game graphical amendments to read "GTA: Karachi"
2) Booked the multimedia room and invited the dean, and administration
3) Dressed up with leather jackets and chains
4) Took permission and brought a smoke machine so that it can be used to introduce the group at the start of the presentation
5) and finally, we launched RIDGE STUDIOS

Ridge studios was a brain child of all 6 of us. It stood for Receptive, Innovative, Distinctive Graphical Entertainment. We were a group that wanted to give ourselves a brand name. This brand name was to represent us as exceptionally talented directors, editors, animators, presenters and writers. We stood by each other during every challenge.
It was after this presentation that RIDGE Studios became a group of people who were known for being highly creative and highly loyal to the group. Every presentation made by any or all of the 6 friends was branded as RIDGE Studios. Please check the links below to view some of the videos made by us :

RIDGE STUDIOS INTRO
CTRACK
FAIR AND LOVELY
MENTOS
PEPSI
RED BULL
BLOOPERS

Looking back at our time spent together, I feel that this initiative made us the confident individuals we are today. I urge all my readers to be inspired by this and leap forward. Studies can be fun, if you make them into a hobby and enjoy it with friends. I wish Basit, Faizan, Hamza, Quresh and Zahid the best of luck and hope we remain the friends we were when we launched GTA: Karachi.

Friday, April 9, 2010

Experience SZABIST !

Social networking sites are usually littered with updates on what applications people are using or astrological signs and meanings but once in a while something useful, something unique catches the eye and makes you follow it with fervor.

When Experience SZABIST started their pre-hype on Facebook, I took little notice of it due to the lack of knowledge I had on their event as well as unattractive posters which loosely hinted on some sporting event. This made it the same as past events which drowned my curiosity and I became complacent to this beast. But as soon as I saw the pre-hype video and official posters, I understood that this was a different event.

It was different from every other event that I have been to or conducted myself. Yes, I humbly submit to the fact that the instructor and class must be given full credit of bringing creativity to SZABIST in a interactive and fun manner like no other has done before. Though this concept has been replicated in quite a few countries and commercials, no one had the vision to replicate it in our beloved country....until now.

The latest video causes the heartbeat to increase, the expectations to soar and a sense of pride clouds all doubt that SZABIST is a institute of creative and proactive students who aim for the sky and reach the stars. I wish them the best for this project and all future endeavours. By the way...Guinness World Record anyone??

EXPERIENCE SZABIST VIDEO LINK

Tuesday, April 6, 2010

Shoaib and Sania


It has been quite some time since my last post on my forum, but the latest escapades being televised, showcased and mocked by our critics has forced me to come out of hibernation and vent my frustration. Today I read an article written in the sports section of The News by another blogger which roused my anger towards critical writing such as hers. I could have accepted her 'opinion' if it was only restricted to her blog, but by publishing it in a national newspaper, both the newspaper and the writer should be held responsible for being non-judgemental.

I would like to quote the blogger when she wrote the following :

"The big question on everyone’s mind is this: Shoaib Malik may have finally gotten his dream of marrying an Indian girl (he is allegedly already married to the Hyderabad-based Ayesha Siddiqui) but what’s in this deal for Sania? Either the 24 year old knows that her tennis career is already close to being over (she has been ranked at 92 this year) or love truly is blind! There could be no other explanation for her to risk her career, popularity and nationality for one Shoaib Malik. If it were Imran Khan we would completely understand but this is Malik, who faces a one year ban from the Pakistan Cricket Board."

-Source : Somethinghaute

I hope my readers can understand the point I am trying to make here. How can this blogger write such an insulting article and then agree to publish it for the nation to read and formalize opinions in line with her opinion?? Beauty is in the eye of the beholder...is it not?? Or is this blogger a model herself?? I think not!!

But lets not target just this critic. I would now like to turn your attention to the harressing news reporters and news packages being aired regarding this union between two sport celebrities.
Various channels quite blatantly showcase this marriage with cheap music in order to mock one of the most happiest moments in Shoaib's life.

How many times has he won matches for us?? How many times has he faced ricicule due to the lack of performance on the field?

Yes, he is facing a one year ban, and yes, he has admitted that he 'knew' an Ayesha Siddiqui. So what? Havent we all been at fault at some time or the other?? Would Hamid Mir and Kamran Khan appreciate it if their private lifes are turned upside down the way Shoaib and Sania's life is being scrutinized at the moment?

This video just shows how low we have sunk and how we excel is showcasing ourselves as uneducated and destructive people to the world.

GEO VIDEO SHOWCASING UNETHICAL NEWS CONTENT

I would just like to close by pointing out that this union should be encouraged and supported since this brings two countries closer at a crucial time in history. This is another excuse for both India and Pakistan to join hands and throw a wedding of not two people but two countries.